Time and time again it’s proven that consistency is  the key to getting results.

We all know it’s what we need to do in business to see increased revenue, whether more consistency is needed in your marketing or with your sales calls or indeed any other area of your business, being consistent is what produces great results.

So why is it so difficult to do?


It’s hard to keep a consistent flow when the excitement fizzles out

Usually most people find that they get excited by the idea of achieving a goal like increasing their revenue, or developing their business, they think about how reaching the goal will make them feel and how amazing it will be.

They plan it all out and analyse what needs to be done still excited about the prospect of achieving their goal

But then the time comes to do the work and they start off well with every good intention but sticking to their plan becomes hard particularly when they are doing the same thing day in and day out and don’t feel like they are seeing any results.

It can feel like a hard slog with nothing to show for it, so it’s easy to think about stopping and moving on to the next thing.



Consistently getting your message out to new prospects is the only way to be sure of converting more clients.

To keep new business coming in you have to be constantly engaging with and marketing to your audience, they need to see who you are and what you offer and they need to be able to find you when they are ready to buy.

To keep your audience informed, you need to be consistent.

Keeping consistent isn’t easy though, you have to practice it every day and it doesn’t matter how many Guru’s you listen to telling you they have a secret hack to help you get consistent, there really isn’t any options other than to do the work.



There really are no shortcuts

Once you come to terms with this it gets easier to do the work and although there are no hacks, shortcuts or secret pathways to finding everlasting consistency, there are a few things you can do that will help.



Decide on your bare minimum


Some days are easier that others to be consistent and having a bare minimum that you will get done on your “off days” means that even when you’re not feeling powered up to do the work, you have agreed with yourself to complete the bare minimum required.

If for example your bare minimum is to make only 3 sales calls, you can often find you start with 3 and end up doing more than that.

So practice being consistent by starting with a daily bare minimum then build your consistency levels from there.


Automate it

There are many things that we as business owners have to get done, day after day, month after month and if you’re not consistently on top of things you can soon find they get neglected and end up being one huge mess that you have to untangle to get back to the starting point, this is particularly true of business finances but is also true of business development, you’re told you should be on social media everyday posting valuable content, engaging with your audience and connecting to new prospects but this can seem like a mammoth task.

Unless you have a huge team behind you managing your social media, writing new content and dealing with your enquiries, it can be overwhelming and most people generally aren’t that consistent with posting to their platforms.



Use an automation system

One way around this is to use a content scheduling tool, my personal favourite is Publer but there are many out there, they don’t cost a fortune and allow you to schedule your content as far in advance as you want.

People will warn you that using a scheduling tool can affect the reach your posts will get and not all of your audience may see every post you write, but nothing can affect your reach worse than not posting at all, so if you struggle to get to grips with consistently posting then write out a batch of posts for the week and schedule them all in advance.

And just because you scheduled a post doesn’t mean that you can’t change it at the last minute, you can always alter your posts before they go live.

Once you have a set of scheduled posts this will leave you free to post as and when you like any time around these so keeping your content fresh and relevant.



Automate yourself

Sales is another area that people struggle to keep consistent, you tell yourself you will reach out to new prospects everyday, whether that’s through emails, cold calls, DM’s etc. and you start each day with good intention, but then other things that need doing crop up, and you can find yourself getting to the end of each day having not spoken to even one new prospect.

Connecting with new prospects is one of the most important revenue generating tasks that any business can do.

Having a system for yourself can help

By automating yourself to do your out reach first thing before anything else you can gain a real advantage over many of your competitors.

Set up your day so that the first thing you do it to make contact with new prospects, you set the target of how many you will reasonably connect with then do this before you do anything else.

Automating yourself to follow this system each and every day can change your business overnight, no more putting it off or finding excuses, you literally don’t allow yourself to do anything else until you have hit your target and reached out to the amount of prospects that is in your scheduled plan.


Outsource it

There are some things in a business that need to be done and we tend to think we can do it all, but realistically, we all have things we excel at and things we don’t.

If there are things that need doing consistently in your business that you don’t already know how to do, then think carefully before spending time or money learning to do them and even if you do know how to do these tasks, work out whether it is good for the business that you are doing them.

If it’s going to cost you either time and money to learn and would take you away from the thing you are good at then it can be worth considering outsourcing these tasks instead.

Things like data capture, small amounts of copywriting, setting up and running an email campaign needn’t cost a fortune and if it’s affordable, these tasks can be done best by passing them onto people who do them for a living, this can really free you up to concentrate on the things that matter the most in your business.

Outsourcing has become a particular favourite of mine, it can take a little time to find the right people to work with that understand what you and your business need, people you can trust to just do the work to a high standard and let you know when it’s done but it can be a gamechanger.

So if there is an area of your business that you know needs regular attention but it isn’t one of your strengths then examine your budget and consider outsourcing it.



These are the things I have found help me on a day to day basis to keep consistent and stay the course, you can find out more about the sales & business services I offer at sjastral.com


Untitled design (2)

“My name is Sarah-Jayne Astral founder of the Leads to Sales Accelerator which was created for business owners who are amazing at what they do but need more clients.

I have owned various types of business and been at the the forefront of sales and marketing for over 25 years and now focus on helping business owners generate quality leads and convert those leads into sales.

But that’s not all, from there I show you how to put the right systems in place that will allow you time to do what you’re good at – delivering an excellent service – whilst knowing you have a consistent flow of prospects and a solid revenue stream”

Untitled design (8)

To find out more about how the Leads to Sales Accelerator programme can work for you just click the link below to book a free consultation