Have you ever been told to ignore the competition and focus only on what you’re doing?

Perhaps you’ve deliberately avoided studying them, fearing that it might lead to self-doubt or an unfavourable comparison.

Many people advise against worrying about what the competition is doing.

But in reality getting to know your competition actually makes sense?



Studying your competitors can provide valuable insights.

By understanding what they offer, you gain a clearer perspective on your own position in the market. You can identify their niche, what they excel at, and what sets them apart.

This knowledge not only helps you evaluate your own strengths and weaknesses but also presents a chance for improvement.


Consider this: Your competition might be offering something that you haven’t even thought about incorporating into your own services.

By taking the time to study them, you could discover untapped potential and areas where you can upskill to provide a more comprehensive offering.

Embracing the knowledge of your competitors can lead to exciting new opportunities for your business.

Your competitors can be more than just rivals—they can become allies.


In the business world, collaboration and networking are key.

Competitors who share a similar vision and target market can become valuable contacts and even friends.

By establishing relationships with them, you create a space for mutual learning and growth, you can exchange ideas, strategies, and experiences, benefiting from each other’s insights and perspectives.

In an industry where staying ahead of the curve is crucial, fostering relationships with competitors can prove really beneficial.

While the idea of competition may initially invoke feelings of fear or insecurity, it’s essential to recognize that it can be a driving force for improvement.


Getting to know your competitors allows you to push yourself further

Getting to know your competitors can help to enhance your services and differentiate yourself in the market, instead of shying away from the competition, embrace it as a catalyst for growth and innovation.

Of course, studying your competitors should never be an obsessive or detrimental endeavour.

The key is to strike a balance between being aware of their actions and maintaining focus on your own goals.

Use the information you gather about your competitors as a source of inspiration, not a cause for comparison or discouragement.

Remember, each business has its own journey and trajectory, and your focus should ultimately be on your customers and how you can best serve them.


So, next time you hear someone advise you to ignore the competition, instead consider the potential value in getting to know your rivals.

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“My name is Sarah-Jayne Astral founder of the Leads to Sales Accelerator which was created for business owners who are amazing at what they do but need more clients.

I have owned various types of business and been at the the forefront of sales and marketing for over 25 years and now focus on helping business owners generate quality leads and convert those leads into sales.

But that’s not all, from there I show you how to put the right systems in place that will allow you time to do what you’re good at – delivering an excellent service – whilst knowing you have a consistent flow of prospects and a solid revenue stream.

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To find out more about how the Leads to Sales Accelerator programme can work for you just click the link below to book a free consultation