Have you ever contacted an individual or a business to introduce your product or service, had a really good conversation, got them thinking about what a difference you can make to them or their business and how your service levels are the very best they can ever get?
Perhaps sent them some information and told them you will be in touch?

Then poof! You disappear, well not literally… but figuratively, why?

Well because you didn’t follow up!!!

Not following up at all is your guarantee to lose the sale.
Following up any time after you promised shows your service levels in an extremely poor light.
I’ve even seen people contact prospects months after they said they would and try to re-ignite the prospects desire for the sale! Just doesn’t happen the prospect knows you forgot or couldn’t be bothered or perhaps you just felt uncomfortable following up.

But here’s why you need to.

Following up is just one of the keys to an effective sale and if done correctly and respectfully will allow you to follow up as many times as you like, no cringey sales speak just a gentle appointment setting to get in touch and see how things are and if they are ready to have a look at the product or service you sell.
Following up becomes much easier if you take the lead and ask them for a specific day and time that it is convenient to get in touch but remember to add the date to your diary.


If you have a good amount of follow ups to do this can be made easier by trying to set them for a particular day of the week and add this into your sales system.
If perhaps things are quiet for you right now or you just want to push your business forward then revisiting this area can really help.
So if anyone out there has a list of prospects they meant to follow up on but never got round too then dust it off and start making contact, remembering each time to set the next follow up date.


Remember, if you don’t follow up, someone else will.

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“My name is Sarah-Jayne Astral founder of the Leads to Sales Accelerator which was created for business owners who are amazing at what they do but need more clients.

I have owned various types of business and been at the the forefront of sales and marketing for over 25 years and now focus on helping business owners generate quality leads and convert those leads into sales.

But that’s not all, from there I show you how to put the right systems in place that will allow you time to do what you’re good at – delivering an excellent service – whilst knowing you have a consistent flow of prospects and a solid revenue stream”

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To find out more about how the Leads to Sales Accelerator programme can work for you just click the link below to book a free consultation