Have you asked for it?

I was recently speaking to someone who was struggling to close sales, despite seemingly doing all the right things.

They were introducing their business and themselves, finding a solution to the prospects problem, dealing with any objections and following up when agreed, however they felt the final stage of closing the sale was very awkward.

We discussed every aspect of their sales approach and it appeared that they had good processes in place.

What I did identify though were 2 things missing in the process that were holding the conversion back.

1. Creating a deadline – This isn’t always a requirement but sometimes it can help if you feel a prospect is on the edge of committing you can give them a deadline which creates an urgency to sign up, or even add something of value if they want to sign up sooner rather than later.

2. Asking for their business – sounds obvious but no one really tells you how to do this and it can feel really awkward or uncomfortable if not done right.

We got to work on creating a realistic deadline’s for the prospect and some training for my client on how to ask for the business in a way this isn’t salesy.

This meant they were more confident in closing sales, so their conversion rate went up and clients who were on the edge of committing made their decision quicker allowing the business owner to move on to new prospects.

It is a fact that there is only so much presenting, negotiating and objection handling you can do before it gets to a point where you have told the prospect everything you have to offer then there is only one thing for it and that’s to ask for the business!

It’s not about being pushy, but it is about getting a commitment and sometimes a prospect just needs to be asked and by using the right terminology and tonality you can feel at ease asking for the commitment.

So don’t be afraid to ask for the business.

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“My name is Sarah-Jayne Astral founder of the Leads to Sales Accelerator which was created for business owners who are amazing at what they do but need more clients.

I have owned various types of business and been at the the forefront of sales and marketing for over 25 years and now focus on helping business owners generate quality leads and convert those leads into sales.

But that’s not all, from there I show you how to put the right systems in place that will allow you time to do what you’re good at – delivering an excellent service – whilst knowing you have a consistent flow of prospects and a solid revenue stream”

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To find out more about how the Leads to Sales Accelerator programme can work for you just click the link below to book a free consultation