How much time and investment do you dedicate to sales in your business.

Most businesses agree that sales is the number one thing that keeps a business not just alive but growing too and without sales the business would at the very least stagnate or even die.

So with sales being a priority for most businesses then it makes sense to invest both time and money into this important area.

I speak to many business owners that want more customers but have either no sales or marketing skills or perhaps they know what they need to do but have been too busy to put a sales process in place and have been winging it and hoping clients will somehow find them instead.

They continuously post on social media in the hope that hours, weeks and months of posting may result in a sales.

Or they try the spray and pray approach, using several marketing platforms to try and get their message out to anyone they can, again in the hope that it will result in a sale.

There are also some business owners who just aren’t putting enough time into actively selling.

 

Marketing requires a targeted consistent approach with the right message to the right prospect

This can prove tricky for a lot of people, it’s hard to be consistent when you’re not in the mood, working out who your ideal client is can be challenging and trying to get your message right is not always straight forward.

But there are steps you can take if you want to convert more clients.

Be clear on what service or product you provide.

Work out who your ideal client is…
Start by understanding who is going to want or need your services and can they afford your service, from here take a look what industry are they likely to be in, or what solution you offer that your ideal clients is likely to need, what is their location etc until you have a pretty good idea of who your ideal customer is.

Once you know this you will begin to understand how you are best to make contact with your prospects, which social media platforms they will be on and even how to write your marketing message in a way that will resonate with them.

 

Don’t spread yourself too thin…

If you listen to the chatter on social media then you will have people telling you that you need to be marketing on all sorts of different platforms such as Facebook. Linkedin, Insta, Tik Tock to name but a few.

This can take up so much valuable time, then you have people who tell you that you need to do video’s, blogs, email sequences, different types of posts, engagement posts, stories, testimonials.

They will tell you that all of this content needs to be on multiple platforms at multiple times of the day and most business owners just don’t have the time or finances to make this happen effectively.

Social media is an ever evolving beast and unless you have a lot of spare time or a dedicated team behind you then it is unlikely that you will be able to market to every platform effectively, so initially just pick the one that your ideal client is most likely to use and give it all you’ve got.

By choosing just one social media platform you will be able to post multiple times a day and gather a huge audience of the right prospects, from there you can add another platform as and when you feel ready.

 

Once you start getting those leads, then follow up with them – don’t let the trail go cold…

Make sure you have a CRM (customer relationship tool) somewhere to keep a note of conversations you have with prospects and can add lists and tasks of things you need to do such as a follow up call or sending a proposal or contract over for signing.

Having structure in your sales process will enable you to run this area of the business like a fine tuned engine and this will make your sales vehicle go faster.

As you can see there is a lot that goes into the sales process but dedicating some time and perhaps investment into your sales process can produce astounding results

 

 

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“My name is Sarah-Jayne Astral founder of the Leads to Sales Accelerator which was created for business owners who are amazing at what they do but need more clients.

I have owned various types of business and been at the the forefront of sales and marketing for over 25 years and now focus on helping business owners generate quality leads and convert those leads into sales.

But that’s not all, from there I show you how to put the right systems in place that will allow you time to do what you’re good at – delivering an excellent service – whilst knowing you have a consistent flow of prospects and a solid revenue stream”

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To find out more about how the Leads to Sales Accelerator programme can work for you just click the link below to book a free consultation